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Last Updated: March 21, 2016
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It is over a year now since OPEC declared its market-share cold war against shale oil producers back in 2014, yet the cartel still can't declare "mission accomplished" and claim its victory. 

 

Following its decision not to cut oil production, OPEC expected oil prices to drop to $70 a barrel, which they thought would be enough to squeeze many shale oil producers out of the market.

 

The reality proved otherwise, shale oil producers were able to react quickly in order to reduce their costs through various cost-cutting measures to weather the storm of low oil prices. And many of them managed to survive at those prices. 

 

For OPEC, that meant only one thing; oil prices have to slump further, therefore OPEC's members pursued their market-share strategy and kept pumping. 

 

In January 2015, oil prices were down at levels around $45-$55. During that time, OPEC's Secretary-General was calling the bottom in oil prices. He offered a bullish statements during his speech in London on Jan. 26 by saying "Now the prices are around $45-$55, and I think maybe they have reached the bottom and we will see some rebound very soon." 

It was not too long after that, oil prices fell further making the remark of OPEC's Secretary-General another layer of noise. Things didn't go as OPEC expected and oil prices are still falling till today to levels not OPEC nor anyone else has expected at that time.  

 

Today, oil prices are slightly above $30 a barrel down from over $100 a barrel in 2014. U.S. average rig counts is 541, down 1068 from their recent peak of 1,609 on Oct. 10, 2014. More than 40 U.S. oil and gas companies have filed for bankruptcy protection, and other companies are aggressively reducing their budgets aimed surviving the current downturn. And yet, U.S. oil production is only inching downwards. 

 

Despite falling oil prices and rig counts declines, production cutbacks are relatively minor. According to EIA, in the U.S. alone, oil production has only declined 384,000 barrel a day from its peak in July 2015 of 9,598,000 barrel a day. In general, U.S. shale oil is showing a great resilience regardless of the current bearish sentiments. 

 

A point worth mentioning here is the fact that U.S. oil production dropped to its lowest point during this downturn which was 9,096,000 barrel a day on September 2015. This can be seen as a normal reaction for the crashing prices. However, the following months production started increasing till it reached 9,227,000 barrel a day last month.

Economically, low oil prices means an inevitable decline in supply and historically, low rig count leads to declining oil production. But the current downturn has proved that this is not always the case. Something changed, and a new shift in the oil industry is taking place.

 

Technological Advancement is Beating Rig Count

 

Rig count is considered as a direct measure of the health of oil industry and oil production. Falling rig count lead to a decline in oil production, but why this is not the case in this downturn? Why shale oil producers are able to maintain production?

 

The answer to the above question lays on advanced technology introduced as well as better and efficient ways of producing the oil. Many companies are now focusing on increasing efficiency and productivity of their wells. More cheaper and efficient well intervention and well completion technology, targeting richer sections of shale plays as in the case of the Permain Region -where production is in a continous increase- as well as increasing the well productivity by using more sand in each hydraulic fracturing job. All these have offset the direct effect of falling rig count on oil production. Did OPEC expected that? Highly unlikely. 

A Short-Term Lose Better Than Out

 

Another reason that explains the resilience of shale oil is the fact that many operators who are still losing despite all the cost cutting measures prefer to take a loss and wait, because they know the oil market is boom and bust by nature and they expect things to get better soon. According to a report by Wood Mackenzie, given the cost of restarting production especially in large projects, many operators prefer to continue producing oil at a loss in hope for a rebound in prices rather than to stop production. 

 

What OPEC's Members didn't Expect

 

It seems now that when the OPEC's members decided not to cut their oil output back in 2014, they didn't really expect the current resilience of U.S. shale oil. They didn’t expect the resilience of U.S. oil production despite the dramatic fall in rig count. 

 

They didn’t expect that technology will be able to offset the effect of low oil prices and rig count on oil production. And most of all, they didn't expect the oil prices to fall to its current levels. And this is not something new, they are not accurate at foreseeing the outcomes of their actions, if they were, they would have known that high oil prices will lead to the current shale oil boom in the first place.

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Crude Oil Prices: Changing Gear

In the last week, global crude oil price benchmarks have leapt up by some US$5/b. Brent is now in the US$66/b range, while WTI maintains its preferred US$10/b discount at US$56/b. On the surface, it would seem that the new OPEC+ supply deal – scheduled to last until April – is working. But the drivers pushing on the current rally are a bit more complicated.

Pledges by OPEC members are the main force behind the rise. After displaying some reticence over the timeline of cuts, Russia has now promised to ‘speed up cuts’ to its oil production in line with other key members of OPEC. Saudi Arabia, along with main allies the UAE and Kuwait, have been at the forefront of this – having made deeper-than-promised cuts in January with plans to go a bit further in February. After looking a bit shaky – a joint Saudi Arabia-Russia meeting was called off at the recent World Economic Forum in Davos in January – the bromance of world’s two oil superpowers looks to have resumed. And with it, confidence in the OPEC+ club’s abilities.

Russia and Saudi Arabia both making new pledges on supply cuts comes despite supply issues elsewhere in OPEC, which could have provided some cushion for smaller cuts. Iranian production remains constrained by new American sanctions; targeted waivers have provided some relief – and indeed Iranian crude exports have grown slightly over January and February – but the waivers expire in May and there is uncertainty over their extension. Meanwhile, the implosion in Venezuela continues, with the USA slapping new sanctions on the Venezuelan crude complex in hopes of spurring regime change. The situation in Libya – with the Sharara field swinging between closure and operation due to ongoing militant action – is dicey. And in Saudi Arabia, a damaged power repair cable has curbed output at the giant 1.2 mmb/d Safaniuyah field.

So the supply situation is supportive of a rally, from both planned and unplanned actions. But crude prices are also reacting to developments in the wider geopolitical world. The USA and China are still locked in an impasse over trade, with a March 1 deadline looming, after which doubled US tariffs on US$200 billion worth of Chinese imports would kick in. Continued escalation in the trade war could lead to a global recession, or at least a severe slowdown. But the market is taking relief that an agreement could be made. First, US President Donald Trump alluded to the possibility of pushing the deadline by 2 months to allow for more talks. And now, chatter suggests that despite reservations, American and Chinese negotiators are now ‘approaching a consensus’. The threat of the R-word – recession – could be avoided and this is pumping some confidence back in the market. But there are more risks on the horizon. The UK is set to exit the European Union at the end of March, and there is still no deal in sight. A measured Brexit would be messy, but a no-deal Brexit would be chaotic – and that chaos would have a knock-on effect on global economies and markets.

But for now, the market assumes that there must be progress in US-China trade talks and the UK must fall in line with an orderly Brexit. If that holds – and if OPEC’s supply commitments stand – the rally in crude prices will continue. And it must. Because the alternative is frightening for all.

Factors driving the current crude rally:

  • Renewed supply cut pledges from Russia and Saudi Arabia
  • Unplanned supply outages in Saudi Arabia
  • Supply issues in Venezuela, Iran and Libya
  • Optimism over a new US-China trade deal
February, 22 2019
“Lubricants Shelf” to Assess Engine Oil Market

Already, lubricant players have established their footholds here in Bangladesh, with international brands.

However, the situation is being tough as too many brands entered in this market. So, it is clear, the lubricants brands are struggling to sustain their market shares.

For this reason, we recommend an impression of “Lubricants shelf” to evaluate your brand visibility, which can a key indicator of the market shares of the existing brands. 

Every retailer shop has different display shelves and the sellers place different product cans for the end-users. By nature, the sellers have the sole control of those shelves for the preferred product cans.

The idea of “Lubricants shelf” may give the marketer an impression, how to penetrate in this competitive market. 

The well-known lubricants brands automatically seized the product shelves because of the user demand. But for the struggling brands, this idea can be a key identifier of the business strategy to take over other brands.

The key objective of this impression of “Lubricants shelf” is to create an overview of your brand positioning in this competitive market.

A discussion on Lubricants Shelves; from the evaluation perspective, a discussion ground has been created to solely represent this trade, as well as its other stakeholders.

Why “Lubricants shelf” is key to monitor engine oil market?

The lubricants shelves of the overall market have already placed more than 100 brands altogether and the number of brands is increasing day by day.

And the situation is being worsened while so many by name products are taking the different shelves of different clusters. This market has become more overstated in terms of brand names and local products.

You may argue with us; lubricants shelves have no more space to place your new brands. You might get surprised by hearing such a statement. For your information, it’s not a surprising one.

Regularly, lubricants retailers have to welcome the representatives of newly entered brands.

And, business Insiders has depicted this lubricants market as a silent trade with a lot of floating traders.

On an assumption, the annual domestic demand for lubricants oils is around 100 million litres, whereas base oil demand around 140 million litres.

However, the lack of market monitoring and the least reporting makes the lubricants trade unnoticeable to the public.

February, 20 2019
Your Weekly Update: 11 - 15 February 2019

Market Watch

Headline crude prices for the week beginning 11 February 2019 – Brent: US$61/b; WTI: US$52/b

  • Oil prices remains entrenched in their trading ranges, with OPEC’s attempt to control global crude supplies mitigated by increasing concerns over the health of the global economy
  • Warnings, including from The Bank of England, point to a global economic slowdown that could be ‘worse and longer-lasting than first thought’; one of the main variables in this forecast are the trade tensions between the US and China, which show no sign of being solved with President Trump saying he is open to delaying the current deadline of March 1 for trade talks
  • This poorer forecast for global oil demand has offset supply issues flaring up within OPEC, with Libya reporting ongoing fighting at the country’s largest oilfield while the current political crisis in Venezuela could see its crude output drop to 700,000 b/d by 2020
  • The looming new American sanctions on Venezuelan crude has already had concrete results, with US refiner Marathon Petroleum moving to replace Venezuelan crude with similar grades from the Middle East and Latin America
  • While Nicolas Maduro holds on to power, Venezuela’s opposition leader Juan Guaido has promised to scrap requirements that PDVSA keep a controlling stake in domestic oil joint ventures and boost oil production through an open economy when his government-in-power takes over
  • Despite OPEC’s attempts to stabilise crude prices, the US House has advanced the so-called NOPEC bill – which could subject the cartel to antitrust action – to a vote, with a similar bill currently being debated in the US Senate
  • The see-saw pattern in the US active rig count continues; after a net loss of 14 rigs last week, the Baker Hughes rig survey reported a gain of 7 new oil rigs and a loss of 3 gas rigs for a net gain of 4 rigs
  • While demand is a concern, global crude supply remains delicate enough to edge prices up, especially with Saudi Arabia going for deeper-than-expected cuts; this should push Brent up towards US$64/b and WTI towards US$55/b in trading this week


Headlines of the week

Upstream

  • Egypt is looking to introduce a new type of oil and gas contract to attract greater upstream investment into the country, aiming to be ‘less bureaucratic and more efficient’ with faster cost-recovery, ahead of a planned Red Sea bid round encompassing over a dozen concession sites
  • Lukoil has commenced on a new phase at the West Qurna-2 field in Iraq, with 57 production wells planned at the Mishrif and Yamama formation that could boost output by 80,000 boe/d to 480,000 boe/d in 2020
  • Aker BP has hit oil and natural gas flows at well 24/9-14 in the Froskelår Main prospect in the Alvheim area of the Norwergian Continental Shelf
  • Things continue to be rocky for crude producers in Canada’s Alberta province; production limits were increased last week after being previously slashed to curb a growing glut on news that crude storage levels dropped, but now face trouble being transported south as pipelines remain at capacity and crude-by-rail shipments face challenging economics

Midstream & Downstream

  • The Caribbean island of Curacao is now speaking with two new candidates to operate the 335 kb/d Isla refinery after its preferred bidder – said to be Saudi Aramco’s American arm Motiva Enterprises – withdrew from consideration to replace the current operatorship under PDVSA
  • America’s Delta Air Lines is now reportedly looking to sell its oil refinery in Pennsylvania outright, after attempts to sell a partial stake in the 185 kb/d plant failed to attract interest, largely due to its limited geographical position

Natural Gas/LNG

  • Total reports that it has made a new ‘significant’ gas condensate discovery offshore South Africa at the Brulpadda prospect in Block 11B/12B in the Outeniqua Basin, with the Brulpadda-deep well also reporting ‘successful’ flows of natural gas condensate
  • Italy’s Eni and Saudi Arabia’s SABIC have signed a new Joint Development Agreement to collaborate on developing technologies for gas-to-liquids and gas-to-chemicals applications
  • The Rovuma LNG project in Mozambique is charging ahead with development, with Eni looking to contract out subsea operations for the Mamba gas project by mid-March and ExxonMobil choosing its contractor for building the complex’s LNG trains by April
February, 15 2019