Rumours are swirling that the world’s largest IPO ever, might just slip a few months into 2019. Though Saudi Finance Minister Mohammed al-Jadaan told investors just recently on the 25th of September that the IPO of Saudi state oil giant Aramco will proceed as planned in 2018. Saudi Aramco said in a statement that the IPO remains ‘on track’, underlining that it was committed to ensuring high standards.
However, there are a few big questions that have not been answered. The question of where Aramco will list has still yet to be answered. It will float on the domestic stock exchange in Riyadh, that is certain, but an IPO this size needs a major international exchange. The options for that would be either London or New York. Neither has been selected yet. It appears that Aramco will only formally announce this in late October, when a big investment conference in Riyadh is scheduled.
Once it is confirmed where Aramco will float, then the rest of the preparatory work can continue – having been contingent on this choice. It is a tight timeframe; 12 months is a short span to iron out all details and kinks, which is why the IPO may very well slip into the early months of 2019. But meanwhile, Aramco is taking steps to restructure itself into a contemporary supermajor, instead of the state entity it has always operated as.
In the past few months, Aramco has struck strategic partnerships with several key countries as it moves from simply selling crude, to ensuring its crude has place and space in a competitive world. It is deploying new technology in the Rub al Khalid – the vast Empty Quarter – that could help shore up and increase crude reserves. It has taken full ownership of Motiva in the US, home to the largest refinery in America. Mega-refinery partnerships have been signed in China, India and Malaysia – ensuring captive demand. And just last week, Aramco announced that would be buying and selling non-Saudi crude for the first time even.
That will form the lynchpin of an expanded trading business, which will put crude marketing and refined product trading under the same management. Currently, both are separate. Crude selling is crude selling, done in Singapore and Dahran. And refined products, which already includes non-Saudi fuels, is done out of London. Combining the two under one structure is a shift in policy for Aramco, approximating the arrangement of something like ExxonMobil, PetroChina or Glencore. Trading of Saudi crude will still be a priority, but expanding coverage will help Saudi Trading – set to be based in Singapore – cover its supply chain more efficiently to plug in gaps as they appear, as well as become a strong profit driver in its own right. This would be unthinkable five years ago. But to appeal to international investors, Aramco has to show them that its businesses are on part with the biggest international companies.
At home, Saudi Arabia is also planning to phase out subsidies for gasoline and jet fuel, which would lit them up by almost 80% to international levels. Prices for gasoil and fuel oil – both heavily used in power generation, particularly in summer – will be reformed, at a more gradual pace. Saudi Arabia also plans to introduce value-added tax (VAT), scheduled to be implemented at the start of 2018. Details of the Citizen’s Account, a household allowance scheme intended to reduce the impact of austerity policies on low and middle-income Saudi families would be announced in the coming weeks. While this is mainly focused on balancing the government’s budget, it has a knock-on effect on Aramco. Previously, Aramco only had to answer to the Saudi King when it came to diverting funds from the company to balance out the rest of the economy. As a publicly traded company, this will come under intense scrutiny. By removing subsidies, it removes a drain on the Aramco coffers, which is a necessary change for a publicly-traded company. Too long has the country been dependent on Saudi Aramco as the national bank account. This IPO is a chance to restructure and rejuvenate the entire economy, making it leaner, fitter and more competitive.
All of this makes a delay in the IPO more and more likely. This isn’t just a simple floating of shares. This is an attempt to remake the world’s most valuable company and an entire country to be more dynamic economically and modern. In that context, waiting a few more months to ensure every checkbox is ticked is far, far better in the long run.
Something interesting to share?
Join NrgEdge and create your own NrgBuzz today
In the last week, global crude oil price benchmarks have leapt up by some US$5/b. Brent is now in the US$66/b range, while WTI maintains its preferred US$10/b discount at US$56/b. On the surface, it would seem that the new OPEC+ supply deal – scheduled to last until April – is working. But the drivers pushing on the current rally are a bit more complicated.
Pledges by OPEC members are the main force behind the rise. After displaying some reticence over the timeline of cuts, Russia has now promised to ‘speed up cuts’ to its oil production in line with other key members of OPEC. Saudi Arabia, along with main allies the UAE and Kuwait, have been at the forefront of this – having made deeper-than-promised cuts in January with plans to go a bit further in February. After looking a bit shaky – a joint Saudi Arabia-Russia meeting was called off at the recent World Economic Forum in Davos in January – the bromance of world’s two oil superpowers looks to have resumed. And with it, confidence in the OPEC+ club’s abilities.
Russia and Saudi Arabia both making new pledges on supply cuts comes despite supply issues elsewhere in OPEC, which could have provided some cushion for smaller cuts. Iranian production remains constrained by new American sanctions; targeted waivers have provided some relief – and indeed Iranian crude exports have grown slightly over January and February – but the waivers expire in May and there is uncertainty over their extension. Meanwhile, the implosion in Venezuela continues, with the USA slapping new sanctions on the Venezuelan crude complex in hopes of spurring regime change. The situation in Libya – with the Sharara field swinging between closure and operation due to ongoing militant action – is dicey. And in Saudi Arabia, a damaged power repair cable has curbed output at the giant 1.2 mmb/d Safaniuyah field.
So the supply situation is supportive of a rally, from both planned and unplanned actions. But crude prices are also reacting to developments in the wider geopolitical world. The USA and China are still locked in an impasse over trade, with a March 1 deadline looming, after which doubled US tariffs on US$200 billion worth of Chinese imports would kick in. Continued escalation in the trade war could lead to a global recession, or at least a severe slowdown. But the market is taking relief that an agreement could be made. First, US President Donald Trump alluded to the possibility of pushing the deadline by 2 months to allow for more talks. And now, chatter suggests that despite reservations, American and Chinese negotiators are now ‘approaching a consensus’. The threat of the R-word – recession – could be avoided and this is pumping some confidence back in the market. But there are more risks on the horizon. The UK is set to exit the European Union at the end of March, and there is still no deal in sight. A measured Brexit would be messy, but a no-deal Brexit would be chaotic – and that chaos would have a knock-on effect on global economies and markets.
But for now, the market assumes that there must be progress in US-China trade talks and the UK must fall in line with an orderly Brexit. If that holds – and if OPEC’s supply commitments stand – the rally in crude prices will continue. And it must. Because the alternative is frightening for all.
Factors driving the current crude rally:
Already, lubricant players have established their footholds here in Bangladesh, with international brands.
However, the situation is being tough as too many brands entered in this market. So, it is clear, the lubricants brands are struggling to sustain their market shares.
For this reason, we recommend an impression of “Lubricants shelf” to evaluate your brand visibility, which can a key indicator of the market shares of the existing brands.
Every retailer shop has different display shelves and the sellers place different product cans for the end-users. By nature, the sellers have the sole control of those shelves for the preferred product cans.The idea of “Lubricants shelf” may give the marketer an impression, how to penetrate in this competitive market.
The well-known lubricants brands automatically seized the product shelves because of the user demand. But for the struggling brands, this idea can be a key identifier of the business strategy to take over other brands.
The key objective of this impression of “Lubricants shelf” is to create an overview of your brand positioning in this competitive market.
A discussion on Lubricants Shelves; from the evaluation perspective, a discussion ground has been created to solely represent this trade, as well as its other stakeholders.Why “Lubricants shelf” is key to monitor engine oil market?
The lubricants shelves of the overall market have already placed more than 100 brands altogether and the number of brands is increasing day by day.
And the situation is being worsened while so many by name products are taking the different shelves of different clusters. This market has become more overstated in terms of brand names and local products.
You may argue with us; lubricants shelves have no more space to place your new brands. You might get surprised by hearing such a statement. For your information, it’s not a surprising one.
Regularly, lubricants retailers have to welcome the representatives of newly entered brands.
And, business Insiders has depicted this lubricants market as a silent trade with a lot of floating traders.
On an assumption, the annual domestic demand for lubricants oils is around 100 million litres, whereas base oil demand around 140 million litres.
However, the lack of market monitoring and the least reporting makes the lubricants trade unnoticeable to the public.
Headline crude prices for the week beginning 11 February 2019 – Brent: US$61/b; WTI: US$52/b
Headlines of the week
Midstream & Downstream