NrgEdge interviews Sam who is the founder of Solar Horizon with its aim to harness Singapore’s solar potential. A passionate advocate of solar energy, Sam is considered among the top Solar PV leasing experts in Singapore.
1. Can you tell us about how Solar Horizon came about and the process of creating the team?
I’ve been in the solar industry for about 8 years, I started out at SolarWorld, the German panel manufacturer handling the Indian market for large scale power plants. A few years into the journey, I felt that the supply models were without any value-add in an extremely price competitive market such as India and general Asia – it was a losers’ business module. We had to really look at innovative channels to market. In those days, between 2012 – 2013, the solar leasing model in the US was growing, such as the solar city that was built by Elon Musk. When we looked at that, we thought, why can’t we do that here in Asia? Initially when I was with SolarWorld, I developed a business model with the sole intention of selling the panels as part of the business strategy and to create investment opportunities for the company. We managed to get a few projects in place but SolarWorld’s appetite was only in the business of selling modules and they were not interested in investing. I thought this was not going to work, because if suppliers wanted to create long term value-add and were not willing to budge on price, then this would not be a feasible long-term business model. If you look at today where the biggest solar companies are at, including SolarWorld, I believe that became true.
After I decided to leave SolarWorld, I joined a small startup in India to do this business model. But about a year in, I realized that the Indian market is an extremely challenging market in terms of regulation and contract enforcement and it is controlled by the various “big boys”, the existing giants in the industry. For this business model to work, we needed to work in great parity market where we have a stronger reach, a better enforcement structure and since Singapore was home for me for the last 20 years, I thought it would be wise to come back to Singapore. In late 2013, Singapore’s power prices was quite high. And it was the first big boom of solar where the government announced the Solar Nova program and so on. We, along with many other new entrants rode along this wave.
I was looking for guys who could help me sell and market to get some deals. I initially tied up with Kyle and Saagar who were the two original partners. We set up Solar Horizon with a focus on smaller projects with a 1kWp range but we quickly recognized that we were quite strong in business and project development, so we began our first projects in Roha, Kapoor and FT Group. At that time, my current partner and current co-founder Andrew Zhang came on board to Solar Horizon. We were childhood friends for over 20 years, and he had been in Keppel for the past few years. He saw the company’s progress he was excited about the business model, so he came in as a full-fledged partner. Essentially from that point onwards, it was Andrew and myself as the main partners, with Kyle and Saagar as co-founder and support staff. Our team formed organically over time and we were a sort of band of brothers and entrepreneurs who came together for a common passion and dream. Over the years, the team has evolved, Andrew and I are the main partners and the rest of the team are spread out in the region. We have built a pretty lean organization, where Solar Horizon Singapore is the nucleus, and we have built an extensive ecosystem of partners, suppliers, Engineering, Procurement, and Construction (EPC) contractors, clients, investors, etc. So our team has grown from a small group of entrepreneurs to a large ecosystem of partners from different parts of Singapore. The team has expanded laterally, and we work with 6-7 consortiums.
2. Since Solar Horizon’s inception in 2014, do you see a significant boom in the Renewables energy workforce? What skillsets and qualities do you look for in a team member?
There has already been a boom and bust cycle – as it’s an emerging industry, it is quite nascent. I think that the second boom is starting now. There was a huge boom when the Singapore government was promoting solar and oil prices were very high and the power prices were high as well, therefore the attractiveness to the solar market was there. But when the oil prices crashed, Singapore’s wholesale Power crashed, and the economic attractiveness of solar was decimated over 3-4 months. It’s quite tough and a number of our colleagues in the industry are no longer around. And now, what’s happened is that the developers who are still in play, including us, should enjoy a pretty good upturn within the next 12-18 months.
There is a huge amount of people looking to get into the renewable energy industry. As a recently graduated startup who’s now moving into SME business, we look at a few different things: we look for those who are hungry and eager to learn, self-starters who don’t need to be constantly hand-held – as the project development business is quite entrepreneurial and there’s a lot of late hours and traveling involved. There’s not necessarily a “corporate structure” because project development is quite a volatile business. We also look for those with an entrepreneurial mindset and those who like to take initiatives. I don’t expect these young professionals to have a fully trained solar background but what we do expect is that they are willing to learn and put in the hours so that we can train them to do the financial modeling, build marketing proposals and contracts and so on. We operate a little differently because we’re the “underdogs” in the industry. We’re a group of entrepreneurs who are taking on the “big boys” so we look for people who can put on a good fight and take rejection well because we do hear a lot of “No’s” in the industry. Those who can grow stronger and be resilient are those who will be successful in their careers.
3. What has been your greatest achievement – personally and from the company’s perspective?
To be honest, it’s not about the megawatts that we’ve built or the deals that we’ve got – for me, I don’t believe numbers define success. My personal biggest success was my learning and growth over the last several years of having established Solar Horizon from essentially nothing. From a one-dollar company to a multi-million dollar business, the growth pains and the learning curves that we’ve endured – my single biggest achievement has been the resilience, growth and learning that we have held on in the tough times and being able to establish ourselves as a meaningful brand in the rooftop space in the region.
For the company, I think we have had a couple of successes – one of the biggest achievements is winning a 4MW project in the Philippines as part of our diversification strategy. We kind of went in there without knowing anybody and within a year and a half, we managed to secure and win this large contract which we later sold to one of the investors. Another achievement for the company is our ability to repeat in scale in the region. Having learned the hard way on how to make this business work correctly, and make bankable and sustainable projects where our clients, investors, partners and ourselves benefit – this has certainly been one of our defining hallmarks.
4. Would you say that your previous working experiences helped you in getting where you are today? Did the relationships and connections you formed in those early years help you?
Absolutely 150 percent. With my four years of working hard as a salesperson in SolarWorld and being able to attend a 10-day course at MIT in Boston in creating greentech ventures, all of that groundwork was instrumental in helping me set up Solar Horizon. I developed the expertise and knowledge in my formative years. If you’ve heard of the 10,000 hour rule (the principle coined by Malcolm Gladwell that holds 10,000 hours of "deliberate practice" are needed to become world-class in any field), I probably clocked in seven or eight thousand hours in the last several years. The network and relationships I formed during those years also helped in building my business. Another thing that really motivated me was when people said “No you can’t do it!” for going into project development business in the industry. Every “No” and rejection made us stronger and more determined which helped us in setting up Solar Horizon and being successful in the business.
How we manage relationships? We focus on win-win-win. That is our philosophy. We focus on building eco-systems that can run on autopilot. We don’t think that any single party can do it alone. Our strength is bringing in specialist players who are very good at their individual piece of the value chain, which creates an eco-system where everybody around it benefits. We are looking to create long-term partnerships that create value in harnessing energy in underutilized space sitting on our rooftops. We also focus on empathy – putting ourselves in our clients’ shoes. We have learned to create a more systematic customer journey. Finally, when you bring in a consortium together, 1 plus 1 has to equal greater than 2 – this is where the value-add comes in. We pride ourselves on creating more value than the sum of parts, which is why our clients come to us.
5. In one of the talks you gave back in 2014, you mentioned the key risks in the industry which are 1) Technology risk, 2) Off-taker risk, and 3) Energy yield projection. Do you believe these risks still stand today, or are they any different? Can you elaborate?
Things have changed a lot since then. In any emerging industry, the rate of change is faster than others. Technology risk has now reduced significantly. Solar is now a proven technology and works in large scale. There have been installations that is working for almost 20 years and you can see its lifecycle. There’s been a huge efficiency in solar panels so you can put more power in the same space. And there has been a huge cost drop as the technology matures. With the low technology risk, it has affected the workmanship of panels. Since the solar industry has exploded, every Tom, Dick and Harry think they can easily go into business. I think quality control and EPC in installation is now a bigger risk than the actual technology.
On the other hand, off-taker risk has evolved but in the opposite direction. Previously, when Solar first boomed in Singapore, we were offering PPA to all kinds of clients without much KYC (Know Your Customer). What we learned is that most investors are not willing to take 20 years risk for anything more than double their company. Now we are more selective with our clients and focus more on the premium sector of the market such as MNC, corporate PPA, triple A-rated companies.
For the energy yield risk, this is tied to the first point. If you have a great panel but terrible EPC, your energy yield will be lower. Some of the players in the market are doing it “cookie cutter” style by integrating different contractors on different pieces of the value chain. When you do that, you improve your cost but you reduce your quality and therefore reduce your yield. At Solar Horizon, we have a different approach given that our business is to maximize and optimize rooftop space by generating the highest yield possible, we provide only high quality offering. We do not go for “mainstream”, quasi-branded products and we offer very high Performance Ratio (PR) guarantees and much higher yield guarantees than the market. By ensuring high quality control, by working with EPCs which we have long-term relationships, then we are able to offer a higher energy yield guarantee.
6. As Singapore is restricted in terms of space and land, how else do you think solar panels can be installed in the city? There are some studies being conducted to ‘hang’ the panels as well as installation on water surfaces such as the pilot test of 10 floating PV systems at Tengeh Reservoir.
There are a few points I’d like to raise. 1) There is actually a lot more rooftop space in Singapore than people imagined. We do have potential of over 1GW of installed capacity. And 2) companies are driven dollars and cents. I find that most companies will not take on solar unless it has an immediate economic benefit. With that in mind, hanging solar panels is not going to be efficient as you’ll only get half of the sunlight yield. In addition, the installation costs will be frightfully expensive and the technology put on the buildings will have much lower efficiency. And lastly 3) floating installation actually makes sense, from a theoretical perspective. However, the cost of installation is at least 50% higher than installing on a rooftop.
So these things may sound and look nice, but it is not practical. It’s more of a gimmick. What we at Solar Horizon think will work in Singapore is the mobilization of the electricity market and offsite PPA (Power Purchase Agreement) model where you generate power in Point X and pump it through the grid and sell it to a client in Point Y. For the next few years, I believe the rooftop installation of solar panels to supply energy directly to the customer, exporting the excess through the grid, perhaps having a bilateral contract to export elsewhere – these should work to sustain Singapore.
7. One of the key technical challenges of solar is the intermittency of electricity production. To address this, we need reliable and cheaper battery solutions that can be well integrated with solar systems. Do you a see gigafactory being built in Singapore or anywhere in Southeast Asia within the next decade?
Firstly, Singapore has 100% grid reliability. We actually have 13GW supply against the 6GW demand, which means we have 60% excess power in our grid supply system. There are very few rooftop systems that can supply more or all of the load to customers. I don’t believe that intermittency of solar power is an issue at all for Singapore.
Secondly, when you have such a massive over-capacity and low prices, why would you want batteries and go off the grid? We have such a good, robust system and we believe in working hand-in-hand with the grid. I don’t see us needing to build a gigafactory any time soon in Singapore.
Thirdly, when we’re talking about Southeast Asia, that’s where the market gets more interesting. We have done micro hybrid systems in the Maldives and we’re exploring larger scale in Philippines and Indonesia. In these markets where you may not have grid availability, then having a mixture of solar, diesel and storage makes a lot of sense. You can have continuous power on micro grid systems. As the price of storage increasingly lowers, for us, we have one very keen eye on it, we are monitoring the development and particularly the cost of technological advancements – we see that it will be appropriate for smaller systems initially in more flat land areas such as resorts in the Maldives, off-grid islands in Indonesia, etc. But in terms of a gigafactory, I don’t see that happening in SEA anytime soon because there is already a lack of raw materials and the big players like Tesla is already monopolizing the supply. I think it is an important development and can be useful for smaller systems in remote areas in the region. But it may take 4-5 years until there is enough demand to build one.
8. What major changes or developments do you foresee in the industry in the next 10 years?
I think the solar industry’s strategy will evolve in a more dynamic way in Singapore. I think Singapore will be more focused on integration of solar energy with blockchain, or integration of solar with offsite PPA, or bundling with retail offerings. I see solar integrating in a wider energy strategy, being hand in hand with energy efficiency, urban farming, etc. Singapore will be a showcase platform for regulatory advancement, technological innovation, testbeds and R&D. It is important that we in Singapore set an example to the region and export our expertise and knowledge.
9. How soon do you think that renewable energy industry will replace fossil fuels as the main energy source to power the economies in this region?
As the price of solar is currently so low (1.77 cents per kilowatt-hour), it is a no brainer for solar and renewables. If you look at the state arms at Norway, they are looking to divest $30 billion in fossil fuel shares and holdings. So the move is already starting. Over the next 20 years, renewable energy will become the dominant force. However there are technical and regulatory challenges. The utility players have spent billions over decades putting up the infrastructure and transmission lines on which they have made windfall profits because of their monopolies. When distributed generated energy is growing, that means that people will no longer need to depend on the central grid. When you introduce the blockchain, you no longer need the grid to account and transact which is a game-changer. So the revolution of energy will be digital, distributed and it will be smart. A company such as Solar Horizon who are lean, innovative and creative, are staying at the forefront by making sure that a number of our projects can accommodate the integration of technology, blockchain and energy efficiency. So when the industry explodes in that direction, we’ll be ready for it.
10. For an entrepreneur who is considering a business in Solar industry, what advice or tips can you provide him/her?
Figure out your niche and what you’re good at doing. Find out what kind of resources you have access to. If you want to go into large scale power plant development and construction, you’ll need a lot of capital. If you want to enter the solar operation and maintenance spaces and offer services, you need good engineers on board. Think about business model innovation – not every startup has to invent a new technology or invention, you can be creative and innovative. Talk to a lot of people to get a lot of ideas. Try to do something that has not been done or if it has been done, figure out how to make it different. Luck and timing are also important – get into the market at the right time.
11. Tell us more about Solar Horizon. What’s next in the pipeline for your company?
We’re going through a rebirth because it’s been a tough past year which shook us and our competitors. We almost got acquired early this year but we pulled out of the acquisition to maintain our independence, creativity and agility. What’s next for us? We are being very strategic and targeted, moving our focus away from mainstream to a niche, premium segment. We’re looking to repeat in scale a few key markets, and looking to stay focused on the PPA business but for now slowly but surely starting to put a concrete high on how we can integrate emerging technologies to make our offering more competitive. We are looking to scale the next 2-3 years and our project sizes are greatly expanding so this is the time for Solar Horizon to put into practice everything we’ve learned the hard way, to establish ourselves in a larger scale environment but still remaining niche and focused.
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The U.S. Energy Information Administration’s (EIA) Annual Coal Report shows that coal mining employment has declined in the past decade as coal demand has decreased. Most U.S. coal is consumed in the electric power sector and has faced increased competition from electricity generation from natural gas and renewable technologies. U.S. coal mining employment fell from a high of 92,000 employees in 2011 to 54,000 employees in 2018, with the most dramatic decrease in the Appalachian region.
Annual U.S. coal production peaked in 2008, three years before coal mining employment reached its record high. In 2008, the United States produced 1.2 billion tons of coal from 1,458 mines. Since then, coal production has fallen and many mines have closed: in 2018, U.S. coal production was 756 million tons from 679 mines. As was the case with employment, much of coal’s production decline was concentrated in the Appalachian region. More than half of the region’s mines have closed since 2008, and production has fallen from 390 million tons in 2008 to 200 million tons in 2018.
Source: U.S. Energy Information Administration, Annual Coal Report
Appalachian mines tend to be smaller than mines in the Interior and Western regions and to use labor-intensive underground mining techniques, as opposed to machinery-intensive longwall mining and surface mining operations. A slight increase in coal mining employment in the Appalachia region from 2016 to 2018 corresponded to an increase in coal exports because this region is the dominant source of coal shipped overseas.
The decline in operating mines has been steeper than the changes in employment and production. EIA’s review of operating mines showed that smaller mines have had greater difficulty competing in the current market and have been the first to close.
Source: U.S. Energy Information Administration, Annual Coal Report
As smaller, less productive mines were idled or closed, overall coal labor productivity, measured in tons per labor hour, gradually increased from 5.2 tons per labor hour in 2011 to 6.2 tons per labor hour in 2018. The large surface mines in the Powder River Basin (PRB) in Wyoming and Montana have much higher productivity, but even PRB productivity has declined as the region’s producing coal seams become deeper and the amount of overburden, or top soil and rock above the coal seam, increases.
In contrast, the Appalachia and Interior regions both have shown improvements in labor productivity between 2011 and 2018, largely because they are increasingly relying on less labor-intensive longwall and highwall mining systems and closing or idling the least productive mines.
Data from EIA’s Annual Coal Report are available in EIA’s Coal Data Browser. In addition to data from the U.S. Mine Safety and Health Administration, EIA’s Annual Coal Report also includes mine-level data from EIA’s Survey of Coal Production and Preparation and coal exports data from the U.S. Department of Commerce.
Pipelines are the primary method of transporting crude oil in the United States. The increase in U.S. crude oil production in recent years has required the construction of new pipelines and reconfiguration of existing pipelines, including the conversion of natural gas pipelines to crude oil pipelines. The Gulf Coast region, which was responsible for 70% of the growth in U.S. crude oil production between 2010 and 2018, has experienced the largest pipeline buildout during that time period. The Permian Basin, covering West Texas and southeastern New Mexico, contributed the most to crude oil production growth and supported higher crude oil inventories in the region, including increased pipeline fill.
According to EIA’s Liquid Pipeline Projects Database, more than 100 crude oil pipeline projects were completed between March 2011 and September 2019. During this time, about 90% of projects were located in either the Gulf Coast or Midwest regions (Figure 2). The most prevalent project types were pipeline expansions and new pipeline builds. The vast majority of the projects were for transporting crude oil within their respective regions.
Many pipeline expansions increased crude oil takeaway capacity from producing regions. For example, in 2018, Enterprise Products Partners L.P.’s 418-mile Midland-to-Echo 1 Pipeline System was placed into service to transport crude oil from the Permian Basin to locations near Houston, Texas. Other Permian Basin projects completed in 2018 included Plains All American’s Sunrise Pipeline Expansion and Enterprise Products Partners L.P.’s new Loving County Pipeline. The Sunrise Pipeline Expansion transports crude oil from the Permian region to Cushing, Oklahoma, and destinations in the Gulf Coast and the Loving County Pipeline transports crude oil from Permian Basin fields in New Mexico to Midland, Texas, a crude oil supply hub.
About 64% of crude oil production, 52% of U.S. petroleum refining capacity (measured by operable distillation capacity), and 52% of crude oil storage is located in the Gulf Coast (Figure 3). Rising Permian crude oil production decreased crude oil imports, and increased demand for crude oil at petroleum refineries have coincided with several projects aimed at increasing crude oil pipeline deliveries to Gulf Coast refineries. For example, the 264-mile Kinder Morgan Crude & Condensate Pipeline (KMCC), which includes a converted 109-mile natural gas pipeline, initiated deliveries of crude oil and condensate from the Eagle Ford region to Houston in 2012. Kinder Morgan later included a 27-mile lateral to Phillips 66’s refinery in Old Ocean, Texas. In 2014, TC Energy’s Keystone Gulf Coast Expansion was placed into service to supply refineries in Port Arthur, Texas.
In the Midwest, Cushing, Oklahoma—a key crude oil storage hub—has experienced significant increases in crude oil pipeline capacity as new crude oil tank farms were built to handle rising supplies. Crude oil working storage capacity in Cushing rose 59% between March 2011 and September 2019 to reach 76 million barrels. Cushing receives large volumes of crude oil by pipeline and rail from various areas such as Canada and the Rocky Mountains (PADD 4). For example, TC Energy’s 2014 expansion of the Keystone Pipeline transports crude oil that originated in Alberta, Canada, to Gulf Coast refineries via Cushing. Several additional pipeline projects that entered service between 2014 and 2018 were designed to move crude oil from the Rocky Mountains, which includes the Bakken formation, to Cushing.
Growing crude oil exports have also supported increases in crude oil pipeline capacity. The removal of restrictions on U.S. crude oil exports at the end of 2015, combined with higher crude oil production, allowed an increase in crude oil exports in the Gulf region, which grew from 3,000 barrels per day (b/d) in 2010 to 1.8 million b/d in 2018. Petroleum terminals in the Gulf Coast that once imported large volumes of crude oil now load crude oil tankers for export to international destinations. Enterprise Products Partners L.P. recently completed an expansion to its Midland-to-Sealy Pipeline and conversion of its Seminole Red Pipeline to service the Enterprise Crude Houston (ECHO) terminal, a facility where shippers can load U.S. crude oil for export.
U.S. average regular gasoline and diesel prices fall
The U.S. average regular gasoline retail price fell more than 1 cent from the previous week to $2.56 per gallon on December 9, 14 cents higher than the same time last year. The West Coast price fell 7 cents to $3.34 per gallon, the Rocky Mountain price fell nearly 3 cents to $2.79 per gallon, and the Gulf Coast price fell more than 2 cents to $2.20 per gallon. The East Coast and Midwest prices remained unchanged at $2.48 per gallon and $2.42 per gallon, respectively.
The U.S. average diesel fuel price fell more than 2 cents from the previous week to $3.05 per gallon on December 9, 11 cents lower than a year ago. The West Coast price fell by nearly 6 cents to $3.65 per gallon, the Rocky Mountain price fell by more than 3 cents to $3.21 gallon, the Gulf Coast price fell by 2 cents to $2.76 per gallon, the Midwest price fell by nearly 2 cents to $2.97 per gallon, and the East Coast price fell by nearly 1 cent to $3.05 per gallon.
Propane/propylene inventories rise
U.S. propane/propylene stocks increased by 1.7 million barrels last week to 93.5 million barrels as of December 6, 2019, 7.4 million barrels (8.6%) greater than the five-year (2014-18) average inventory levels for this same time of year. Gulf Coast and Rocky Mountain inventories increased by 3.3 million barrels and 0.1 million barrels, respectively. Midwest and East Coast inventories decreased by 1.1 million barrels and 0.6 million barrels, respectively. Propylene non-fuel-use inventories represented 5.8% of total propane/propylene inventories.
Residential heating oil prices increase, propane prices decrease
As of December 9, 2019, residential heating oil prices averaged almost $3.02 per gallon, more than 1 cent per gallon above last week’s price but more than 18 cents per gallon below last year’s price at this time. Wholesale heating oil prices averaged nearly $2.07 per gallon, more than 2 cents per gallon higher than last week’s price and more than 7 cents per gallon higher than a year ago.
Residential propane prices averaged more than $2.02 per gallon, almost 1 cent per gallon lower than last week’s price and nearly 42 cents per gallon less than a year ago. Wholesale propane prices averaged more than $0.83 per gallon, more than 7 cents per gallon lower than last week’s price and nearly 8 cents per gallon below last year’s price.
The global bioethanol market is estimated at USD 53.19 Billion in 2017 and is projected to reach USD 68.95 Billion by 2022, at a CAGR of 5.3% from 2017 to 2022. The market is driven by the increased demand for bioethanol from various end-use industry segments, such as transportation, pharmaceuticals, cosmetics, alcoholic beverages, and others. The transportation end-use industry segment led the global bioethanol market, in terms of volume, in 2016.
Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=131222570Major Growth Drivers:
Starch-based feedstock is estimated to be the largest feedstock type in the global bioethanol market.
The starch-based segment is estimated to be the largest feedstock segment of the global bioethanol market. This feedstock type uses corn, barley, wheat, and other starch raw materials as feedstocks to produce bioethanol. Corn has the highest percentage of starch, about 70-72%. The growth in this segment is attributed to the rising demand from Asia Pacific and South America and the wide variety of feedstocks that can be used to produce starch-based bioethanol. The feedstocks used are available in almost all over the world.
Alcoholic beverages segment is estimated to be the fastest growing end-use industry segment of the global bioethanol market.
Among end-use industries, the alcoholic beverages segment is estimated to be the fastest growing end-use segment of the global bioethanol market. The growth of this segment is attributed to the increasing purchasing power in developing countries and the growing acceptance of drinking alcoholic beverages in some cultures.
North America contributes as the largest market of bioethanol
In 2016, North America accounted for largest share of the bioethanol market. Currently, the US is the largest market for bioethanol in North America, and is expected to continue to be the largest market till 2022. In the US, the demand for bioethanol is expected to increase due to the increasing government and environment regulations in the country. Regulations such as the Federal Reformulated Gasoline (RFG) and E15 regulations contribute to the growing use of bioethanol in fuels. The other driving factor for the bioethanol market is the low price of corn, which is a prime feedstock used in the production of bioethanol in the country. Many bioethanol manufacturers are based in this region.
Key companies profiled in the global bioethanol market research report include Archer Daniels Midland Company (US), POET LLC (US), Green Plains (US), Valero Energy Corporation (US), Flint Hills Resource (US), Abengoa Bioenergy SA (Spain), Royal Dutch Shell plc (Netherlands), Pacific Ethanol, Inc. (US), Petrobras (Brazil), and The Andersons (US).
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