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Last Updated: March 4, 2018
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In the heady days when crude oil topped $100 a barrel, energy producers drilled with abandon, raking in profits with little incentive to streamline operations.


Then, a precipitous plunge in the market sunk the price of oil far below $50 a barrel, forcing producers to slash thousands of jobs, choose their wells wisely and adopt better technology in the name of brutal efficiency.

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