Digitalisation is changing how engineering specialists will find and perform oil and gas jobs, with remote and flexible working now becoming normal for the majority of oil and gas projects. This flexibility and the benefit of no longer having to commute means that companies who embrace this technological change will end up with a happier and more loyal workforce. In addition, this will appeal to millennials who are increasingly shunning oil and gas jobs for industries that aren’t blamed for killing the planet.
Flexibility is also likely to be a key tool in helping the O&G industry approach the skills gap, with flexible working allowing companies to support employees with families meaning less oil and gas industry professionals leaving for a childcare enforced career break.
But digitalisation isn’t all good news for the engineering specialist workforce. Artificial Intelligence, machine learning, and automation will potentially remove the need for certain roles, however saying when this will happen is not yet clear. Subsurface analysis has been highlighted as the immediate area for an artificial intelligence workforce, as the high salaries employees earn combined with an already analytical and software based skillset means that machine learning should one day be able to spot a reservoir anticline as quickly as a 40 year geologist veteran.
There is however no need to worry yet, oil and gas companies aren’t exactly quick at adopting new technologies, and if we are to believe the news oil and gas jobs will be killed off by green technologies long before AI takes hold.
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Already, lubricant players have established their footholds here in Bangladesh, with international brands.
However, the situation is being tough as too many brands entered in this market. So, it is clear, the lubricants brands are struggling to sustain their market shares.
For this reason, we recommend an impression of “Lubricants shelf” to evaluate your brand visibility, which can a key indicator of the market shares of the existing brands.
Every retailer shop has different display shelves and the sellers place different product cans for the end-users. By nature, the sellers have the sole control of those shelves for the preferred product cans.The idea of “Lubricants shelf” may give the marketer an impression, how to penetrate in this competitive market.
The well-known lubricants brands automatically seized the product shelves because of the user demand. But for the struggling brands, this idea can be a key identifier of the business strategy to take over other brands.
The key objective of this impression of “Lubricants shelf” is to create an overview of your brand positioning in this competitive market.
A discussion on Lubricants Shelves; from the evaluation perspective, a discussion ground has been created to solely represent this trade, as well as its other stakeholders.Why “Lubricants shelf” is key to monitor engine oil market?
The lubricants shelves of the overall market have already placed more than 100 brands altogether and the number of brands is increasing day by day.
And the situation is being worsened while so many by name products are taking the different shelves of different clusters. This market has become more overstated in terms of brand names and local products.
You may argue with us; lubricants shelves have no more space to place your new brands. You might get surprised by hearing such a statement. For your information, it’s not a surprising one.
Regularly, lubricants retailers have to welcome the representatives of newly entered brands.
And, business Insiders has depicted this lubricants market as a silent trade with a lot of floating traders.
On an assumption, the annual domestic demand for lubricants oils is around 100 million litres, whereas base oil demand around 140 million litres.
However, the lack of market monitoring and the least reporting makes the lubricants trade unnoticeable to the public.
Headline crude prices for the week beginning 11 February 2019 – Brent: US$61/b; WTI: US$52/b
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