José Bonifacio de Andrada e Silva, a Brazilian chemist and statesman, in a mine at the island of Uto in Sweden, found in 1800 a mineral called the petal. Initially, it was not known that this mineral contained lithium and only 17 years later, Johan August Arfwedson, by careful analysis of the petal sample, discovered the presence of a new element that formed compounds similar to sodium and potassium. Jöns Jacob Berzelius, Arfwedson employer, named new element Lithium, from the Greek word litos, (stone). In pure form lithium is a soft metal silver colour that oxidizes quickly when it comes into contact with air or water. At the same time, it is easiest solid elements with a density of about half the size of water. Production and use of lithium has undergone a number of drastic changes in history.
The first widespread application was after World War II when it was used as a lubricant for aviation engines. Demand increased considerably during the Cold War when lithium was used in production of nuclear weapons, and the US became the first manufacturer in the world. It is used in the manufacture of glass, metallurgy, in the form of salt used in medicine for the treatment of various bipolar disorders, for fireworks and air purification in submarines and spacecraft.
But all this is negligible in comparison to the impulse that this metal has been using for the last decade, and forecasts are increase of production up to four times in the next 8 years. Reasons are of course the batteries in where lithium is present since the end of last century, when potential of lithium as the electrolyte compound was discovered.
Due to the low atomic mass and the favourable power and weight ratio, lithium non rechargeable batteries were produced. But the real boom came with the emergence of a lithium-ion battery that can be charged and has a high energy density. After cell phones, laptops and other electronic devices, lithium-ion batteries have become the main power supply for electric cars.
World stocks of this rare metal are scarce and concentrated only in some countries. The total world reserves of lithium are estimated to about 40 million tons. Today Chile has the biggest reserves (7.5 million tonnes) followed by Bolivia (5.4 million tonnes) and China (3.2 million tonnes), which is also the largest battery manufacturer. At the same time 70 to 80% of the world's lithium production is held by three companies, of which the largest is Chilean SQM. Chile is already calling Saudi Arabia the future because it has the largest proven lithium reserves in the world.
According to some authors, the title Saudi Arabia the future, will be maybe more appropriate for Bolivia. In the Andes, at 3,600 meters above sea level is a salt lake Salar de Uyuni, surfaces of 10,000 square kilometres, where local geologists estimated that total reserves of lithium reach 30 to 50 million tonnes, about the same, or even more than the rest of the world.
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Already, lubricant players have established their footholds here in Bangladesh, with international brands.
However, the situation is being tough as too many brands entered in this market. So, it is clear, the lubricants brands are struggling to sustain their market shares.
For this reason, we recommend an impression of “Lubricants shelf” to evaluate your brand visibility, which can a key indicator of the market shares of the existing brands.
Every retailer shop has different display shelves and the sellers place different product cans for the end-users. By nature, the sellers have the sole control of those shelves for the preferred product cans.The idea of “Lubricants shelf” may give the marketer an impression, how to penetrate in this competitive market.
The well-known lubricants brands automatically seized the product shelves because of the user demand. But for the struggling brands, this idea can be a key identifier of the business strategy to take over other brands.
The key objective of this impression of “Lubricants shelf” is to create an overview of your brand positioning in this competitive market.
A discussion on Lubricants Shelves; from the evaluation perspective, a discussion ground has been created to solely represent this trade, as well as its other stakeholders.Why “Lubricants shelf” is key to monitor engine oil market?
The lubricants shelves of the overall market have already placed more than 100 brands altogether and the number of brands is increasing day by day.
And the situation is being worsened while so many by name products are taking the different shelves of different clusters. This market has become more overstated in terms of brand names and local products.
You may argue with us; lubricants shelves have no more space to place your new brands. You might get surprised by hearing such a statement. For your information, it’s not a surprising one.
Regularly, lubricants retailers have to welcome the representatives of newly entered brands.
And, business Insiders has depicted this lubricants market as a silent trade with a lot of floating traders.
On an assumption, the annual domestic demand for lubricants oils is around 100 million litres, whereas base oil demand around 140 million litres.
However, the lack of market monitoring and the least reporting makes the lubricants trade unnoticeable to the public.
Headline crude prices for the week beginning 11 February 2019 – Brent: US$61/b; WTI: US$52/b
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