Brent’s spectacular dive on July 11 wiped $5.46 oﬀ the price of the front-month ICE futures contract — the biggest single-day loss in seven years — and led some to ask if it was the start of an oil price “correction.” We don’t think it was.
While crude was justifiably spooked by the prospect of the US-China trade war spiralling out of control with a new threat from Washington the previous day to levy a 10% tariﬀ on $200 billion worth of annual imports from the Asian giant, it is not enough to upturn the oil market’s tightening supply fundamentals.
The limited spare capacity available with Saudi Arabia, its Gulf OPEC neighbours and Russia looks likely to be stretched thin compensating for the continuing sharp declines in Venezuela, Angola and Mexico in the coming months. That leaves the market vulnerable to the unforeseen but routine major outages in Libya and Nigeria, not to mention unexpected and prolonged shutdowns due to technical glitches and union actions, as happened with the 360,000 Syncrude project in Canada, or could be about to unfold in the oil fields of the Norwegian North Sea.
More importantly, that small spare capacity leaves the market fully exposed to a supply shock on account of Iran if the US adopts a scorched-earth policy of trying to squash the Islamic Republic’s oil revenues to zero.
Yes, major trade wars hurt economic growth, which is a negative for the world’s oil consumption. But it is impossible at this stage to quantify the impact of the US- China tariﬀs battle on oil consumption. Besides, there is a possibility that the two sides return to the negotiating table and the additional tariﬀ threats are set aside.
There is, however, one bearish scenario for oil. It’s a wildcard for now but one to keep an eye on: the US and Iran might agree to talk. If a compromise is found on moving Iranian and Hezbollah troops away from Syria’s border with Israel during the Trump-Putin summit next week, it could pave the way for talks between Washington and Tehran. Trump this week again indicated he was open to the idea.
But if the US sanctions proceed as planned and the trade tensions subside, the OPEC/non-OPEC combine might be struggling to keep the world supplied by the end of 2018, the polar opposite of where the producers began the year.
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Already, lubricant players have established their footholds here in Bangladesh, with international brands.
However, the situation is being tough as too many brands entered in this market. So, it is clear, the lubricants brands are struggling to sustain their market shares.
For this reason, we recommend an impression of “Lubricants shelf” to evaluate your brand visibility, which can a key indicator of the market shares of the existing brands.
Every retailer shop has different display shelves and the sellers place different product cans for the end-users. By nature, the sellers have the sole control of those shelves for the preferred product cans.The idea of “Lubricants shelf” may give the marketer an impression, how to penetrate in this competitive market.
The well-known lubricants brands automatically seized the product shelves because of the user demand. But for the struggling brands, this idea can be a key identifier of the business strategy to take over other brands.
The key objective of this impression of “Lubricants shelf” is to create an overview of your brand positioning in this competitive market.
A discussion on Lubricants Shelves; from the evaluation perspective, a discussion ground has been created to solely represent this trade, as well as its other stakeholders.Why “Lubricants shelf” is key to monitor engine oil market?
The lubricants shelves of the overall market have already placed more than 100 brands altogether and the number of brands is increasing day by day.
And the situation is being worsened while so many by name products are taking the different shelves of different clusters. This market has become more overstated in terms of brand names and local products.
You may argue with us; lubricants shelves have no more space to place your new brands. You might get surprised by hearing such a statement. For your information, it’s not a surprising one.
Regularly, lubricants retailers have to welcome the representatives of newly entered brands.
And, business Insiders has depicted this lubricants market as a silent trade with a lot of floating traders.
On an assumption, the annual domestic demand for lubricants oils is around 100 million litres, whereas base oil demand around 140 million litres.
However, the lack of market monitoring and the least reporting makes the lubricants trade unnoticeable to the public.
Headline crude prices for the week beginning 11 February 2019 – Brent: US$61/b; WTI: US$52/b
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